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With the posters popularity, Stephen and Susan began travelling the country selling their art and soon branched out into gift books, calendars and stationery. Not long afterwards, they also transferred their art to Blue Mountain greeting cards. In fact, they were responsible for introducing the all occasion blank greeting card to the public. They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long. Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996.